The 400-year-old Marketing Flop You’ve Never Heard Of

26 August 2021

The 400-year-old Marketing Flop You’ve Never Heard of read by Brenda Arnold

They told me in college that marketing was invented in the U.S. The industrial revolution had produced a surplus of goods. Suddenly, stuff needed to be made more attractive to find buyers. Marketed.

The whole idea of marketing is associated with modern times. Medieval shoemakers weren’t worried about customers, nor were blacksmiths concerned about not selling their horseshoes. Unless there was a famine and nobody in the village had any money to buy anything, in which case they had bigger problems anyway. 

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