Tag: Regensburg

  • The 400-year-old Marketing Flop You’ve Never Heard Of

    The 400-year-old Marketing Flop You’ve Never Heard Of

    26 August 2021 They told me in college that marketing was invented in the U.S. The industrial revolution had produced a surplus of goods. Suddenly, stuff needed to be made more attractive to find buyers. Marketed. The whole idea of marketing is associated with modern times. Medieval shoemakers weren’t worried about customers, nor were blacksmiths […]

  • Hot wine and cold toes

    Hot wine and cold toes

    Every town has its Christmas market. I try my luck fitting in at a local on a visit to the one in medieval Regensburg.